Mattel began to steal a book that show the computer engineer Barbie. The problem is that in the book, said that Barbie depend of men for be a computer engineer. The book was published in 2010, but the situation was met for a publish opinion in the Pamela Ribon`s blog. Pamela wrote that the author of the book tells that Barbie had problems with her pink laptop and said to her men colleagues. But, her colleague answers that if Brian and he help her, her work will be more fast …and effective!! . The problem is that the story assume that girls can`t be a coders and fix the virus`s problems. In fact, they said the Barbie can be a designer!!
This post was very popular and the people began to made criticizes by the social networks. Mattel did a clarification that say that the content`s book don`t represent the brand`s vision and answer for publish apologizes.
Well, I believe that is necessary to demand this situation because this information was received by girls!! I think that the children`s games are important ways for the education. When a girl learns to play with a Barbie or babies, she is learning to be a traditional woman. The toys are mechanisms for reproduce the gender rules!! …And in this phenomena, the problem is more big when the Barbie is defined like a person who isn`t so intelligent in comparison with her men colleagues. The woman is discriminated and the blonde woman is defines like stupid…
The professional activities shouldn`t be
separated by sex, because all persons have the same abilities!!
The blonde woman isn`t stupid!!
And the children`s toys should be to learn
about the diversity identities!!
You can read the news here: http://www.theguardian.com/books/2014/nov/21/barbie-computer-engineer-story-withdrawn-sexist-mattel
Hi Andrea!
ReplyDeleteI'm writting about the same news, and I think that this problem is very important in our society.
Really this is a big problem, because the children assimilate reality through the toys
ReplyDelete